There will be around 73 crore Internet users in India, by 2020*. The Indian & multinational brands are heavily investing in online marketing & advertising.
Easy accessibility of content via the Internet has increased the time that people spend online. This means, there will be continuing demand for content & ads in the digital space. Every company needs a team of professionals from digital content creators to web designers to do their digital marketing and promotion.
Arena’s Digital Advertising Design and Marketing (DADM), a comprehensive program provides you end-to-end training in digital designing and makes you job-ready.
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Course Highlights
- Access to Creosouls: Share your creative portfolio with the world, get feedback from experts, find job opportunities and get hired.
- Instant student loan facility to fund your studies at Arena, with real time loan eligibility check & instant approval confirmation.
- Understanding of the effectiveness of advertising through electronic & digital media
- Training to create & edit artworks, illustrations, and images for various online platforms
- Skills to run digital marketing campaigns & measure the success of campaigns
- Opportunity to be a part of industry visits & workshops
- Guidance on regular projects
- Access to Onlinevarsity: Arena’s exclusive web portal that adds to your classroom learning experience
Career Options
- Digital Marketing Executive
- Digital Graphic Designer
- Digital Sales Executive
- Illustrator
- Audio Video Editor
- SEO Executive
Career Support
- Industry interaction
- Job Fair
- Studio tours
- Career seminars
- Creative workshops
DADM Modules
1st Semester
Modules | Tools |
---|---|
Digital Advertising Concepts | – |
Typography Design | – |
Digital Artworks | Adobe Illustrator/ Inkscape |
Digital Imaging | Adobe Photoshop Extended/ Pixlr |
Sound Composition | Adobe Audition |
Digital Video Techniques | Adobe Premiere/Prelude |
Design Communication Design Portfolio | – |
2nd Semester
Modules | Tools |
---|---|
Marketing Basics | – |
Internet Advertising with Search Network | – |
Search Optimization Techniques | – |
Creative Display Ad Solutions | – |
Marketing using Email – 1 | – |
Mobile Marketing in Practice | – |
Introduction to Analytics | – |
Digital Marketing Portfolio | – |